To launch L’Oréal Paris’ new Elvive Hyaluron Pure haircare range in ANZ, we created a high-performance, sport-inspired campaign starring Olympic gold medallist Jess Fox and swimmer Cody Simpson. Created for active 16–34s, the work tackled oily roots and dehydrated lengths with a bold, science-backed solution. Through dynamic hero films and stills, we reframed Elvive as a unisex essential built to perform.
Rolled out across OLV, Meta, TikTok and POS.